CoP- Study Task 5

Typeface- Times New Roman










Times New Roman falls under the classification of Roman. Times New Roman also falls into the category of being a humanist typeface. A humanist typeface are named after the first Roman font typefaces which appeared around 1470 in Venice. Humanist typefaces were created to imitate handwriting of Italian renaissance scholars. Human typefaces serifs as well as being wide and a feature that most humanist typefaces have are the squared full point.

Times New Roman was commissioned by The Times newspaper in 1931 and it was created by Victor Lardent who worked for Monotype. The typeface was commissioned as Stanley Morison had written an arcticle about how badly The Times newspaper was written. The Times New Roman font is used widely throughout the world. The typeface is installed onto both Apple and Microsoft products and it mainly is the default font when using applications such as Microsoft Word. The Times used the typeface for 40 years until it turned into a tabloid. Times New Roman is also used USA's Department of State, US Diplomatic documents.

In my opinion I would say that Times New Roman is used for function rather than form as the typeface is easy to read it works well in documents such as newspapers and books. Although the typeface isn't a "ugly" typeface I believe that it works better as a function rather than it being aesthetically pleasing.

The typeface was created based on old Roman fonts which is why it classes as a "Roman" typeface. The connotations of Times New Roman in my opinion are that it is a very classic typeface which is formally used in text for reading. The typeface itself it very strong and sturdy due to it having serifs and I believe also that it is a powerful font due to this. Times New Roman is a readable font, just as Beatrice Warde says in her Graphic Design Theory book " If books are printed in order to be read, we must distinguish readability from what the optician would call legibility."

CoP- Study Task 4

The connotations of this image are that the white child appears angelic and the black child is shown as a devil as you can see from the horns of the child’s hairstyle.  With this particular advertisement Oliveiro Toscani wanted to show the racial barrier that still appears today in many different cultures and societies. The advertisement was seen in the year of 1991. At first we see the denotation which is two children happily hugging each other.  Clearly the racial stereotype of black people is that they’re bad whereas the Arian white child is shown in a much more positive light almost angelic. The advertiser was trying to bring this point across to basically show the masses of how blatant racism actually is.

The denotations for this images is that the image shows two children hugging each other. One is looking happy whereas one child is looking sad.

Through looking at the image deeper we can see that Oliviero is trying to raise a point with this United Colours of Benetton advert rather than be racist. I find this advertisement interesting, as at the time it would have sparked debates on whether this advertisement should be banned due to the controversial topic lying behind it as well as it being so blatant.

What i'm arguing with this particular image is the fact that people don't like seeing things that are classed as controversial and they prefer seeing images for perfume adverts, or pictures of dogs or advertisements that sell you something. Noone likes to address controversial topics as they're afraid to speak their own mind so they just mask that and follow everyone else's opinions. What else I find from this image is the fact that racism still exists and more so around the time of the advertisement and people didn't like it even though racism still happens everyday. 

At first glance it is two children hugging but when you focus more you see there is a meaning to it, as you can see the black child has devil horns whereas the white child looks angelic. This is more to prove a point and show people that racism is as blatant as this advertisement.