CoP2- Practical Finals

CoP2- Essay Question & Research

I have decided using the following essay question

To what extent does the advertising and media industry have an impact on female body image?

I have chosen this as I have a big interest in the advertising and media industry as well as body image. 

I am using the following books for research and reference - 

 

Also I will use the internet to search recent news articles related to the question topic. 

CoP2- Essay Questions

What is the general theme? 
Editorial, Printmaking, Typography

What are the current/contextual/historical issues of the general theme? 

• Mind map

• Themes

What do i want to know or be able to do in regards to this theme? Form this into a question that implies a conclusion...

• What?
• How?
• To what extent?

How does this relate to my increasing specialised practice? 

General Theme: Advertising

What are the current/contextual/historical issues of the general theme? 

Sexism
Misleading
Double Standards
Materialistic Products
Glamorizing

What do i want to know or be able to do in regards to this theme? Form this into a question that implies a conclusion...

• History of specific advertising
• This idea of sexism within advertising, How women are portrayed within the media and through magazines such as Vogue
• How one thing can be done by one person and not by the other

 

Cop2 - Essay Question Research

For my essay question I knew I wanted to go down the route of advertising as this is what I'm interested in, I also knew I wanted to challenge stereotypes within advertising for example gender roles, sexism etc...

Before jumping ahead of myself I need to establish my question before going straight into the practical element of CoP2. 

I started to research into women stereotypes looking at this idea of how women are degraded to sell products within advertising. 

This past advertisement with the caption 'You mean a women can open it?' is very degrading as it's basically saying women are weak and they wouldn't be able to open a bottle of ketchup... which isn't true. 

Lynx as many people know is a product for men selling toiletries. Quite a recent advertisement this is very degrading showing the women dressed in a swimming costume with the caption 'the cleaner you are, the dirtier you get'. In my eyes this is degrading to women as it is not only sexualising females but it also uses them as a product. 

I guess the use of headlamps is also referring to the woman's breasts within the advertisement, also there is no need to use the breasts within the advertisement as the advert is about a car trader, the breasts are there to attract attention.