CoP-Study Task 2

During our Context of Practice lesson on Tuesday the 8th of October we had to look and study the 2013/2014 college prospectus.Richard asked each member of the class to write up a few bullets points on what they thought about the prospectus.

This is the cover page of the prospectus in which I thought at first glance wasn't too bad although some of the shapes are badly placed. I found that from looking through the prospectus it wasn't too different from the 2012/2013 prospectus as the same generic stock photos had been used and it was very business like in the way the pages were laid out.

Looking through this prospectus I thought that there was a lot of body text that was hard to read as well as it being quite boring in places. Also the type was quite small on the pages making this also harder to read.  I thought the stock choice used was good as it was a thick stock which would be very hard wearing. 

I feel that it doesn't really hit the target audience, it isn't colourful enough and when flicking through the pages I found it to be quite clean and quite business like rather than a prospectus for an art college. 

I would consider using less body copy, more real images rather than stock images and making it less sterile so people actually want to read it.