Design Context Blog: Introductory Brief

The brief title of the first brief is How To...

Date Given: 30th September
Date of Submission- 4th October

On Monday 30th September we were given the brief in which we had to get together in pairs and write down 20 problems which we have or had when we moved to Leeds.After we had thought of 20 in our pairs we joined another two people and discussed the problems that we found and we again narrowed our 40 problems as a group into 20 problems.

We then joined another group and again matched up or problems and then initially we narrowed them down to 10 problems. After this discussion in a group the whole class shared their problems and we all agreed on 10 problems from each groups which we thought were most important.

When we got our brief on Monday we were split into groups and we were given a problem from the 10 that were narrowed down. The problem our group got was "Student Employment", students are worried that there aren't enough student jobs, our job was to create a document alongside a 5 minute presentation that communicates the solution to the problem.

We did a mindmap of all the problems and solutions and then we started focusing on the format of the document. We decided that we wanted our document to inform the audience and we decided that our target audience was students from all over the country at different universities.

Whilst mind mapping ideas we came up with the use of origami which then led on to us creating a paper fortune teller. We thought that the paper fortune teller would be a fun and interactive way of getting our point across.

We then started designing the paper fortune teller on Photoshop when we had researched all the information that was needed for the design. We used a template from the internet to help us with the dimensions of the fortune teller.

On Photoshop we then started to put our paper fortune teller together to see if it worked. After we had found out it worked we started to work on the fortune teller as well as the poster to go on the back. In different groups we started to design different posters such as this one below...

We decided to go with the teal colour as we thought it was quite neutral.

We then had a crit where a few points we brought up about our design such as:

Our design might look better in just black and white
Needs to be more fluent with the colour and typefaces used
On the logo the word "Jobs" isn't clear enough

Having taking this information on board we tried the design in black and white but we felt it was too boring so we decided to tone down the coloring with a simple green and blue. When we got together as a group we went through all the designs and tided them up so they were fluent throughout as you can see below. We decided to keep the design clean with the colours used.